Monday, September 10, 2012
Internet Security Tag Line Quiz –Second Edition
This is the second edition of the Match the AV, Internet Security Company to the Tag Line" quiz. Match the company name in the second column with the tagline in the third column. Several leading vendors aren’t included in the quiz. Their tag lines didn’t jump out at me. Demerits to their marketing teams. Test your tag line acumen. Win bar bets. Impress your Linked In friends. It’s IPO, meaning - it’s partially original. Light reading. Make a slide deck and test your peers. Note, these are as of September 10. One rule of thumb for tag lines is that the tag line should be no more than seven words. Most of these qualify.
In the quiz - Ad Aware, Avast, Avg Technologies, BitDefender, Comodo, F-Secure, G Data, Kaspersky, McAfee, Panda, Sophos, Symantec, Trend Micro, and TrustPort.You can click on the grid to enlarge it.
As with last year’s quiz, there’s no guarantee that this will cure your insomnia. One thing this quiz will demonstrate is how interchangeable (or indistinguishable) tag lines are. This isn’t a good thing. So, you folks in charge of these, get with the program. For example – which company has “The Ultimate Driving Machine”? Be memorable! In playing around on the internet (though not with the above), it's surprising how often multiple companies appear to have trade marked or think they have trade marked, tag lines. The United States Patent and Trademark Office (within North America, anyway), should be your friend.
Ad Aware – Leaner. Meaner, Faster; Avast – Be free; Avg Technologies – Ultimate protection; BitDefender – Ultimate silent security; Comodo – Creating trust online; F-Secure – Best protection in the world; G Data – Comprehensive instant protection; Kaspersky – Safeguarding me; McAfee – All your devices. All your stuff. All protected; Panda – The cloud security company; Sophos – Protecting every part of your business; Symantec – Advanced internet and antivirus protection; Trend Micro – Securing your journey to the cloud; TrustPort – Keep IT Secure