OPSWAT Inc. has released their December 2012 market share report, “Antivirus
Market Analysis: December 2012”.
The
data OPSWAT used for this market share report was collected between November 16, 2011 and November 15,
2012.
It's worthwhile to check out the
detailed report.
You can also learn more
about OPSWAT, their reports, products and some free tools they have available.
(To be discussed on another blog).
One aspect of this market share report is
that it doesn’t go into the market shares these vendors have on tablets (and
smart phones).
This will become
increasingly more relevant in 2013.
A Global Analysis
Avast has to be happy.
They’re the global market share leader, though Microsoft is catching up. They maintain nice leads over the other well-known
freemium antivirus vendors, Avira and AVG Technologies. AVG Technologies may not care as much since their
revenue stream from Google and Yahoo will
become increasingly more important (a separate discussion). In some respects, the below isn’t great for
Kaspersky since one of their corporate objectives is to surpass Trend Micro in
total revenues.
OPSWAT Market Share Report Top Five
The Top Five in antivirus vendor market share were Avast
(17.5%), Microsoft (16.8%), ESET (10.8%), Symantec (10.5%), and Avira (10.4%).
Congratulations to the Top Five! Largest market share loss, AVG Technologies
at 1.3%. AVG has been getting a lot of
downloads of their free (and paid) products running on Android, however. This product came from their acquisition of
DroidSecurity. DroidSecurity (was first
and the market leader) had over 2.5 million
downloads of their products prior to the 2010 acquisition. Avira, Avast, and Norton also offer free Android solutions.
You can click on the above to enlarge it.
In the September report, the order of the Top Five vendors: Avast, Microsoft, Avira, and AVG Technologies.
A North America
Centric View
Microsoft has a pretty incredible 32.0% share, gaining 10%. The others in the Top Five in order,
Symantec, Avast, AVG Technologies, and ESET.
Largest loss, AVG Technologies at 1.7%.
Symantec and Avast achieved small gains in share of 0.6% and 0.8%,
respectively. Microsoft has quickly
become the 800-pound gorilla in Antivirus and Free Antivirus marketshare.
You can click on the above to enlarge it.
But How Well Do These
Products Perform in third Party Testing?
That’s always an important question.
In AV-Comparatives September Anti-Virus
Comparative “File Detection Test of Malicious Software”, the top five products
overall were from, in order Avira, Trend Micro, F-Secure, Kaspersky, and Bitdefender.
ESET was 15
th, Microsoft was 17
th
.Symantec hasn’t been part of 2012 testing (they wanted to pick and choose
tests to participate in. )
http://kensek.blogspot.com/2012/10/av-comparatives-file-detection-test-of.html
What about Correlation
with 3rd Party Real World Dynamic Testing?
The short answer, there’s no correlation. From the December AV-Comparatives “Whole Product
Dynamic ‘Real World’ Protection Test",
Avira (8th) Avast (9th) and ESET (11th),
all received two stars, while BitDefender, G Data, Qihoo, Kaspersky and BullGuard all received three stars.
An issue for all these products is product churn.
Free competitive upgrades are often available.
With free products, switching costs to another
free product is zero.
On
www.download.com at CNET, Avast had 1.39
million downloads for the week ending December 9, while AVG had 0.97 million
downloads.
Annualizing these come to
about 52 million downloads each.
Major churn "has" to be occurring, or a product is downloaded to fix a problem an already installed product missed, and then removed.
Founded in 2002, OPSWAT is the industry leader in software
management SDKs, interoperability certification, and multiple-engine scanning
solutions.
About AV-Comparatives.org
AV-Comparatives is an Austrian Non-Profit-Organization,
which provides independent Anti-Virus software tests free to the public.
www.av-comparatives.org