Monday, March 18, 2013

Getting around those nasty opts-ins – the customer be damned

Nice article about opt-in policies and how companies profit from them.  The article “How to get around the New Google "Opt-In" Policy (In Four Simple Pictures”) also details how Perion’s subsidiary SweetPacks creatively got around an "opt-in" requirement.  The result was    individual’s home pages would continue to show additional advertisements profitable to them and to Google.  A great article by Eiad Asbahi on the effects tighter opt-in policies could have on company revenue.

Fie on companies such as Sweetpacks that would do this.   Read those opt-in agreements, people. Now about those companies that still make it difficult to get out of auto renewal agreements….

No comments: