Monday, March 18, 2013
Getting around those nasty opts-ins – the customer be damned
Nice article about opt-in policies and how companies profit from them. The article “How to get around the New Google "Opt-In" Policy (In Four Simple Pictures”) also details how Perion’s subsidiary SweetPacks creatively got around an "opt-in" requirement. The result was individual’s home pages would continue to show additional advertisements profitable to them and to Google. A great article by Eiad Asbahi on the effects tighter opt-in policies could have on company revenue. http://seekingalpha.com/article/1147451-avg-feb-1st-google-policy-updates-threaten-avg-s-growth-engine-signals-steep-downside
Fie on companies such as Sweetpacks that would do this. Read those opt-in agreements, people. Now about those companies that still make it difficult to get out of auto renewal agreements….