- 70% of the respondents never even turn off their phone. I couldn’t say whether this is good or bad for battery life!
- 7% of respondents receive over 100 SMS messages per day. It would be interesting to see the data broken down by age range, since texting seems to be the communication method of choice for this generation. It could be cost driven. Or because it’s a more silent way to communicate and you can control when you want to respond.
- The median respondent spends (27%) something less than 20 minutes per day talking on their mobile (median means ½ the respondents are above a certain figure and ½ are below. It’s different from average).
- The median respondent (30%) spends somewhere between 21 and 60 minutes surfing the web on their mobile.
- 32% open a spreadsheet about once a day on their phone while 48% never open one.
Sunday, April 29, 2012
AV-Comparatives Survey on Smartphone Usage – April 2012
Interesting one-day survey by AV-Comparatives of over 1000 smartphone users globally about how they use their smartphone. The survey itself comprised about 15 questions. Some highlights are below.
I would surmise that the figures would be more similar by country and perhaps sex. And that the greatest differences would be by age range. A businessperson would probably tend to talk more on his/her mobile while a teen would tend to text more. A businessperson would have a greater need to look at a pdf file or a spreadsheet.
For the complete results (free), go to the AV-Comparatives website.
AV-Comparatives is an Austrian Non-Profit-Organization, which provides independent Anti-Virus software tests free to the public.Go to the AV-comparatives website for complete details about the organization, the many tests they perform, and to download copies of test reports.