Monday, July 18, 2011

Where Have All the Free Anti-Virus Downloads Gone?

For the past several years, AVG Technologies has led the download battle on CNET, with weekly downloads on the order of 1.2 to 2.0 million. Avast has typically been second, a few hundred thousand behind AVG Technologies and Avira a poor 3rd. However, the sum of the latter two has typically been greater than AVG’s. Avast has blogged that the sum of a handful of downloads on other sites has given them more downloads than AVG.

For the week ending 7/16 AVG has gone below a million on

• AVG – 986k
• Avira – 261k
• Ad-Aware – 238k
• Avast – 173k
• Comodo – 89k

The above could represent (a) a major changing of the guard in “free” (b) potentially a slowdown in downloads (c) slower churn among the major vendors (d) Microsoft’s free product cannibalizing everyone (e) glitches at (f) major slowdown overall

The marketing people at Avast, in particular have to be saying “Dám si jedno pivo prosím”, and not in a happy way, with the decrease in downloads. The gap in weekly downloads between them and AVG Technologies has increased to over 800k. Ouch.

It’ll be interesting to see what Opswat’s September market share figures will show. From “June 2011 OPSWAT Report on Worldwide Antivirus Application Market Share”

Worldwide Market Share Leaders – Product

• Microsoft Security Essentials – 10.66% (was 3rd in March report)
• Avira Antivir Personal – 10.18% (was 2nd in March report)
• Avast Free Antivirus – 8.66% (was 1st in March report)


Founded in 2002, OPSWAT provides soft¬ware engineers and IT professionals with development tools and data services to power manageability and security solutions.

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