Monday, July 18, 2011

August 8 Addendum - Where Have All the Free Antivirus Downloads Gone

August 8 – Note the comments at the end of the blog. This probably explains what is happening.

July 22 - The one week change in downloads was not not kind to any of the below vendors. Not a lot can be read into one week. Could mean vacations. Could mean that there were no major outbreaks that would cause people to download a copy, either on a first time basis, or to use because their existing product had failed. The below are in (000) for weeks ending July 15 and 22, respectively.

For the past several years, AVG Technologies has led the download battle on CNET, with weekly downloads on on the order of 1.2 to 2.0 million. Avast has typically been second, a few hundred thousand behind AVG Technologies with Avira a poor 3rd. The sum of the latter two has typically been greater than AVG’s. Avast has blogged that the sum of a handful of downloads on other sites has given them a larger installed base. However, each firm defines what constitutes an active account differently.

For the week ending 7/16 AVG has gone below a million on Avast has dropped "way" below a million and now ranks 4th on the site.

• AVG – 986k
• Avira – 261k
• Ad-Aware – 238k
• Avast – 173k
• Comodo – 89k

The above could represent (a) a major changing of the guard in “free” (b) potentially a slowdown in downloads (c) slower churn among the major vendors (d) Microsoft’s free product cannibalizing everyone (e) glitches at

The marketing people at Avast, in particular have to be saying “Dám si jedno pivo prosím”, and not in a happy way, with the decrease in downloads. The gap in downloads between them and AVG Technologies has increased to over 800k. Ouch.

It’ll be interesting to see what Opswat’s September market share figures will show. From “June 2011 OPSWAT Report on Worldwide Antivirus Application Market Share”

Worldwide Market Share Leaders – Product

• Microsoft Security Essentials – 10.66% (was 3rd in March report)
• Avira Antivir Personal – 10.18% (was 2nd in March report)
• Avast Free Antivirus – 8.66% (was 1st in March report)

About OPSWAT –

Founded in 2002, OPSWAT is the industry leader in software management SDKs, interoperability certification and multiple engine scanning solutions. With both manageability and multi-scanning products, OPSWAT offers simplified and comprehensive SDKs that reduce time and costs for your engineering and testing teams


Milos said...

;o) Craig, you of course know how it is. We are using the service of (and other downloading sites) and forward some of our traffic to them for download of the installation files. has very good infrastructure to provide fast downloads. The numbers on are therefore inflated and it is the case for us in AVAST and also for AVG. We did not "loose" any downloads on Cnet. We have merely stop forwarding our traffic there and serve it from our own servers. Why?
Well needs to get better rules on advertising because right now it is free game for all and many advertisers (including respectful brands) place adverts there that feature only 1 big "download now" button and try to confuse visitors who want download avast av to click on the wrong button....
Milos (avast)

kensek_discourses said...

Thanks for the info. I thought downloads may have been shifted to other servers.