Thursday, March 29, 2012

Avira Acquires Social Monitoring Startup SocialShield

Avira announced today that they’ve acquired social monitoring startup based SocialShield. SocialShield is a web-based service. It allows parents to monitor child's use of Facebook, MySpace, Twitter, Google+, and FormSpringl. The product’s web-based console aggregates data from these sites and flags friends, posts, and photos, that parents may find an issue with. The company is based in California. Avira will incorporate SocialShield’s social network monitoring technology into the company’s free security product portfolio.

SocialShield received 4.5 stars from PC Magazine’s Neill Rubenking and was an Editors’ Choice in 2011. You can read his review of SocialShield and similar products at,2817,2394460,00.asp

SocialShield received two special Certificates of Congressional Recognition in 2011 from Republican US Congressman John Campbell and Democrat US Congresswoman Loretta Sanchez. This was in recognition for their “Outstanding Work in Improving Internet Safety for Children.” SocialShield was participated in a “Bullying Prevention Summit” hosted by the White House last year to launch its initiative and have discussions on policies and programs to prevent bullying.

A number of malware and internet security companies are involved in various initiatives to assist with monitoring children’s internet usage and keep them protected and from being followed while on the internet. Monitoring software solutions include SocialGuard, MinorMonitor, and SocialWeb. Parental Control products can be found as both standalones and bundled within company's internet security suites.

According to the OPSWAT Inc. March 2012 report on “Security Industry Market Share Analysis”, Avira is number two at the endpoint in worldwide market share with 11.7%. Avast leads with 16.3%.

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