Monday, December 05, 2011

December 2011 OPSWAT Report on Worldwide Security Industry Market Share

OPSWAT Inc. has published their December 2011 report on “Security Industry Market Share Analysis”. The data OPSWAT used was collected between November 16, 2010 and November 15, 2011. It's worthwhile to check out the detailed report.

Worldwide Security Industry Market Share Leaders – Companies

• Avast Software – 15.9% (1st in September Report)
• Avira- 12.1% (3rd in September report)
• AVG Technologies – 11.3% (2nd in September report)
• Eset- 10.1%
• Symantec – 9.1%

Worldwide Market Share Leaders - Product

• Avast Free Antivirus - 11.5% (1st in September report)
• Avira Antivir Personal - Free – 10.1% (3rd in September report)
• Microsoft Security Essentials – 9.3% (2nd in September Report)
• AVG Antivirus Free - 6.4%
• Eset Nod32 Antivirus - 6.63%

North America Vendor Market Share

Symantec (15.9%), AVG Technologies, Microsoft, and Avast were the leaders (stats for the top 10 are in the report). These were the only vendors with over 10%. Microsoft (by far), Kaspersky, and Avira were the big gainers in year over year in North America vendor market share. Eset plummeted.

North America Product Market Share

The top 4 vendors in order were Microsoft (13.3%), Avast, AVG, and Norton. Microsoft was the only product with over 10% (stats for the top 10 are in the report).

Global Market Share versus Ability to Detect Malicious Software, and Overall Quality

Below is a table combining December market share, test rankings from an Q3 test and an test Q3 certification test.

G Data topped the test, AV-Comparatives on Demand Detectio of Malicious Software – September 2011.

BitDefender topped the test yet. For the BitDefender test, I totaled the scores for Protection, Repair, and Usability. AV-Test Product Review and Certification Report – Q3-2011.

Note that there was no relationship between market share and performance. Hence the need to look at test organization results and reviews by knowledgeable individuals. The number of “likes” on a Facebook fan page is not a substitute. The largest vendors aren't always the best vendors from either the perspective of usability or protecting your network there were ties in the results).

Large Number of Vendors but Consolidated Industry

Ten vendors were listed by name in the worldwide market share data, Avast, Avira, AVG, Eset, Symantec, Microsoft, Kaspersky, Mcafee, Panda, and Trend Micro. These comprised 87% of the market. In North America, seventy-one different antivirus vendors and 238 antivirus products were detected in this latest report. Eighty-one vendors and 353 products were detected worldwide. Quite an effort by OPSWAT.


The OPSWAT report also contains information about Windows Operating System Deployments, and Backup (client and vendor) market share.

OPSWAT market share reports are available at The report contains details on how the data was captured.

OPSWAT was founded in 2002. OPSWAT provides software engineers and IT professionals with development tools and data services to power manageability and security solutions.

AV-Comparatives is an Austrian Non-Profit-Organization, which provides independent Anti-Virus software tests free to the public.

The AV-TEST Institute is a leading international and independent service provider in the fields of IT security and anti-virus research.