This is the second edition of the Match the AV, Internet
Security Company to the Tag Line" quiz.
Match the company name in the second column with the tagline in the
third column. Several leading vendors
aren’t included in the quiz. Their tag
lines didn’t jump out at me. Demerits to
their marketing teams. Test your tag
line acumen. Win bar bets. Impress your Linked In friends. It’s IPO,
meaning - it’s partially original. Light reading. Make a slide deck and test your peers. Note, these are as of September 10. One rule of thumb for tag lines is that the
tag line should be no more than seven words.
Most of these qualify.
In the quiz - Ad Aware, Avast, Avg Technologies, BitDefender,
Comodo, F-Secure, G Data, Kaspersky, McAfee, Panda, Sophos, Symantec, Trend Micro, and TrustPort.You can click on the grid to enlarge it.
As with last year’s quiz, there’s no guarantee that this
will cure your insomnia. One thing this
quiz will demonstrate is how interchangeable (or indistinguishable) tag lines
are. This isn’t a good thing. So, you
folks in charge of these, get with the program.
For example – which company has “The Ultimate Driving Machine”? Be memorable! In playing around on the internet (though not with the above), it's surprising how often multiple companies appear to have trade marked or think they have trade marked, tag lines. The United States Patent and Trademark Office (within North America, anyway), should be your friend.
Answers
Ad Aware – Leaner. Meaner, Faster; Avast – Be free; Avg
Technologies – Ultimate protection; BitDefender – Ultimate silent security;
Comodo – Creating trust online; F-Secure – Best protection in the world; G Data
– Comprehensive instant protection; Kaspersky – Safeguarding me; McAfee – All your
devices. All your stuff. All protected; Panda – The cloud security company;
Sophos – Protecting every part of your business; Symantec – Advanced internet
and antivirus protection; Trend Micro – Securing your journey to the cloud;
TrustPort – Keep IT Secure
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